Sunday, October 14, 2012

Wei'ing Your Options: Why Twitter is making America dumber, but China smarter



It seems like everyone is using Twitter these days. From my cousin (@HeidiZettlBand) to President Obama (@BarackObama), people use twitter to update their friends on their lives, promote their personal brands, and generally say goofy things to lots of people. (Hey, I’m on Twitter Too! @Nathaniel_Hahn)

In China, people don’t use “Twitter”, but rather 微博(Weibo {Pronounced “Way”- “bo” and pronounce the ‘o’ like the ‘o’ in ‘or’}) which means “Micro-Blog”. “Microblogging” is a very big topic in China, much like Tweeting is big in the US.

For the most part, these websites are similar in concept, but there is one very, very, very big difference.

Both of these websites only let you use 140 characters.

Why is this a huge difference?

See, in English, a “character” counts as a letter, which is then combined with other letters to form a word, which is considered “thought unit”. Then, these thought units are combined to form a sentence or phrase, which then becomes a tweet.

In Chinese, however, a “character” is a character. (huh?) In Chinese, each character by itself counts as a thought unit. Because of this, the Chinese character , which means “is” is stored in a computer as one character, rather than English’s two.

Since each character in Chinese counts as a thought unit, Chinese Weibo users can tweet with 140 WORDS, as opposed to English’s 140 CHARACTERS.

Okay, so Chinese people can put more stuff in their tweets. So what? Why does this mean that Twitter is making Americans dumber and Weibo is making Chinese people smarter? This difference lies in the way that people use the “140 character” limitation to form thoughts.

In English, since there is a 140 character limit, you often have to consider what you’re going to say and alter your word choice in a way that will let you post what you want. This sometimes leads you to posting simpler words and thought concepts because you need to make the limit (don’t you hate seeing that little “-10”?). For example, if you were squeezed in your character count, you might edit some of your more elaborate word choices to make them simpler: Galloped -> Ran, Enthusiastic -> Glad, etc. You might also break down your grammar structure, or post abbreviations to words to make it work. This means that Twitter users are becoming more accustomed to using shorter, simpler words and concepts to express their meanings.

In China, since there is a 140 character limit, you often have to edit your word choice to make sure that you can say what you want to say. But rather than in English where you are forced to go to simpler words to make it fit, in Chinese you use words (characters, remember) that are MORE complicated and have MORE meaning packed into them. By making sure each word has a LOT of meaning (even if it might not be as commonly used) instead of a LITTLE, you’ll be able to fit more meaning into a smaller space.

In this way, Twitter forces English users to give up complicated language structures, while Weibo forces Chinese users to seek them out.

It’s not your fault, English. It’s just that you weren’t designed to be a short-form language. When the makers of Twitter decided on a data structure to let people post short messages, characters are the logical choice. That’s what you get for having a reusable letter structure and the ability to easily create new sounds, your language works TERRIBLY when it comes to data storage. A lot of people think that Chinese “characters” are holding the language back, but this is one area where the language structure is really effective.

Think about this a minute: what if Twitter let you post 140 WORDS, instead of 140 CHARACTERS? How do you think your posting would change? In addition, imagine that you’re like the Chinese language, and you don’t have to ever use the word “the”.  That would be pretty sweet. You could post ridiculously complicated words as much as you wanted, and you would make sure that your word choice was MEANINGFUL, rather than simply fitting the character limit.

Twitter might never change its 140 character limit, but if they do, it could radically change the way we think about short-form language syntax.

Anyway, I think I’m going to tweet about this. Maybe I’ll Weibo it too.

(NO WAY. WEIBO MAKES YOU USE YOUR PASSPORT NUMBER TO SIGN UP. WHAT IS THIS MADNESS.)

Anyway, that’s life in the Middle Country.

-Nathaniel Hahn

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